By Caren Grace R. Cabanayan-Carbonell
Planning a trip to the Ilocos Region? The Raniag ti Amianan Trade and Travel Expo will be your one-stop guide to plan your Ilocos getaway and discover its hidden gems, rich culture, and vibrant cuisine.
The Department of Tourism (DOT), through its One Town, One Product (OTOP) and Tourism Synergy partnership with the Department of Trade and Industry (DTI), will showcase the region’s best travel services and local products in Metro Manila.
DOT Regional Director Evangeline Dadat said that true to its name, Raniag ti Amianan—which means radiance of the North—will highlight the region’s tourism potential and help travelers discover its numerous attractions.
“The expo will surely bring radiance to our region as more people will get to know us. It will serve as a platform to market our tourism destinations and services in the Ilocos Region,” Dadat said in an interview on October 20.
Visitors may explore the booths of the region’s travel and tour operators, provincial tourism offices, and hotel and restaurant associations at the Carousel Court, Festival Mall, Alabang, Muntinlupa City, from Oct. 22 to 26, 2025.
Dadat noted that the expo will not only promote tourism services but also enhance visitors’ experiences by allowing them to directly discuss tour packages and rates.
“They can discuss face-to-face how clients would like to customize their tour packages based on preference. And right there, they can already book and close a deal,” Dadat explained.
Moreover, the DOT has invited Ilocos homegrown chefs to hold multiple cooking demonstrations during the expo. They will showcase both traditional and modern ways of preparing Ilocano dishes such as pinakbet, dinengdeng, empanada, and okoy.
Cultural performances also await mallgoers, who can buy the best local products of the Ilocos Region during the five-day event.
Dadat encouraged the public to visit the trade and travel fair and experience the culture, beauty, and craftsmanship of Ilocanos and Pangasinenses. (CCMT/CGRCC, PIA Ilocos Norte)
